Ep.03 A Case Against Consistency, And What To Focus On Instead

Conventional marketing advice emphasises consistency - always being visible and constantly showing up. However, what if amending this strict approach can lead to a more successful business path? Our discussion today aims to shed light on this matter, giving special focus on a fascinating body of work called 'Creator Types.'

One remarkable discovery is that your body shape can tell a lot about your business methods. For instance, the 'whirlwind' type operates sporadically, in bursts, instead of maintaining regular momentum. Interestingly, this nature resonates with many individuals, even with me. Once every two to three weeks, I tend to share something highly resonant, attracting a significant number of engagements from people on social media. This sporadic yet potent visibility works much better for me compared to constant updates.

To explore further, we have Ahara, the inventor of the Creator Types. She provides a more in-depth understanding of how different types operate, from 'soil' creators that crave structure to others who operate on spontaneity. Creator Types offer a fascinating insight into understanding your nature and aligning it with your business approach for optimal results.

Want to know your Creator Type? Stay tuned as the Creator Types makes its debut in quiet marketing and be prepared for a transformative marketing journey. It will form part of my soon-to-launch program, Discoverability by Design, aiming to revolutionize traditional marketing advice.